Statoil (now called equinor) is any oil & gas company from Norway. they approach their big, scary business a little differently than the other guys.
How do you show industry insiders and policy-makers that your oil & Gas operation is different than the rest? with an approach that feels jarringly out of place. simply Tell them a story.
My Role: Concept / art direction / creative direction
All shapes of sizes of outdoor and digital display were created to support the campaign. A few samples below:

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