Have you ever thought about pizza the way a 6-year-old does? Yeah, it’s pretty magical. For Cicis all-you-can-eat buffet, we did just that. And what came out was a 6-inch-tall pizza-obsessed inventor full of whimsy and wit.
We introduced the world to CiCi Pazzini. The inventor of CiCi’s Pizza.
My role: Concept / Art Direction / Creative Direction
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