TikTok has become the pumping heart of the social media world. It’s a creatively rich community filled with some of the most interestingly off-beat people on the planet. And it has the power to steer pop culture on a global scale. So where does a small business even begin to use it as a marketing tool? We were tasked with making that social behemoth feel approachable, understandable and useful for small and medium-sized businesses across the globe. 
Our team created everything under the B2B sun, but did it in a way that felt true to the brand and infused with the fun of TikTok. Campaign platforms, online videos, TikToks, display ads, blogs, content branding, and even Powerpoint decks. 
My role: Creative Direction / Concept / Design / Production

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