We should all be wearing earplugs at concerts. Full stop.
The concert-going public's lack of concern about the dangers of noise-induced hearing loss is a problem that my creative partner and I have been trying to solve for the last decade. And it's a tough nut to crack. Earplugs are a little dorky, and never right there when you need 'em. 
Sometimes the simplest answer is the right one. How do we get earplugs into the hands of people who need them, right when they need them? attach them to a free beer Koozie. We call it Beer Plugs.
My Role: Concept / Art Direction / Creative Direction / Product Design / Product creation / Passion

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